--- title: Facebook Reactions Study - Reactions hardly used! description: This Facebook Reaction Study analyzes how the feature is use, which content receives highest reactions and measure Facebook reactions effectiveness. image: https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/FacebookReaction1.png --- **[🚀 ANNOUNCEMENT: QUINTLY BECOMES FACELIFT DATA STUDIO→](https://www.quintly.com/quintly-becomes-facelift-data-studio)** [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Use cases [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels Int. 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How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? 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How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How this large news-media organization creates a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics/) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly.jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://support.quintly.com)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![quintly.com](https://www.quintly.com/hubfs/Design/Mayday/Pricing%20Page/white%20icons/AdvancedTraining.svg "quintly.com")](https://www.quintly.com/) ** ** [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) by [David Campbell](https://www.quintly.com/blog/author/david-campbell) on August 11, 2023 [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) ### Filter by Category - [Instagram Strategy (214)](https://www.quintly.com/blog/tag/instagram-strategy) - [Reach vs Impressions (213)](https://www.quintly.com/blog/tag/reach-vs-impressions) - [Twitter Analysis (213)](https://www.quintly.com/blog/tag/twitter-analysis) - [Youtube Analytics (213)](https://www.quintly.com/blog/tag/youtube-analytics) - [featured (213)](https://www.quintly.com/blog/tag/featured) [quintly Blog](https://www.quintly.com/blog)  /   [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [facebook analytics](https://www.quintly.com/blog/tag/facebook-analytics) [Social Media Studies](https://www.quintly.com/blog/tag/social-media-studies) 4 MINUTE READING TIME [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [facebook analytics](https://www.quintly.com/blog/tag/facebook-analytics) [Social Media Studies](https://www.quintly.com/blog/tag/social-media-studies) # Facebook Reactions Study - Reactions hardly used! by [Julian Gottke](https://www.quintly.com/blog/author/julian-gottke) on May 03, 2016 ![](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/FacebookReaction1.png) [Click here in order to find our follow-up study from September 2016. ](https://www.quintly.com/blog/2016/09/facebook-reactions-study-new-reactions-picking-up-pace/) Since the end of February Facebook users have the possibility to express their feelings in other ways than just with a Like. This Facebook Reaction study analyzes 130,000 posts and reveals first findings on how Facebook users interact after the official launch. Facebook Reactions added five new options on how people are able to interact with content. For marketers, this feature offers some great information to analyze their content, conversations and community.  Through Facebook Reactions brands can get a deeper understanding on how content is perceived by their community. Information that can be gathered now make Sentiment Analysis (if your content is perceived positively or negatively) easier to measure. Until now this was not an easy task as irony or sarcasm were hardly measurable. [Facebook Reactions analysis](https://www.quintly.com/blog/2016/04/analytics-for-facebook-reactions/) enable businesses to identify this at a glance. [![Facebook Reaction Study](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/36c89aff-5cad-42ad-b4ee-c95606941ad1.jpeg?width=940&height=341&name=36c89aff-5cad-42ad-b4ee-c95606941ad1.jpeg)](https://www.quintly.com/cs/c/?cta_guid=4d715065-a666-4b49-b0f0-cea8a7e98ec7&signature=AAH58kH3vy9q2RD8y2FGTXG37dHsEMEkqQ&pageId=5229223861&placement_guid=d07c01b3-209d-402a-9a2c-ec9f29b0489a&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Ffacebook-reactions-study&portal_id=3330298&__hstc=146014955.4ac32fe5bdcab407482560af6e5d7795.1692631347040.1692631347040.1692631347040.1&__hssc=146014955.149.1692631347040&__hsfp=1561754925&hsutk=4ac32fe5bdcab407482560af6e5d7795&contentType=blog-post) ## On average Facebook Reactions have low significance Taking a look at the share of interactions it is clear that 97% are likes, comments and shares.In this first step of our Facebook Reactions analysis it is clear that Facebook Reactions are not used very frequently by the average at this point. In our study, we also broke this share further down and looked at this split excluding shares and comments, which also revealed similar findings. ![Facebook Reactions Interaction](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/FacebookReaction1.png) For marketers it would be highly beneficial to know how content is perceived in detail. Based on that, marketers would be able to adjust future content and improve their storytelling approach further. At this point, Facebook Reactions just need to establish or marketers need to post not only likeable but also “reactionable” content. Among the new options “Love” is predominantly used, even though users knew positive reactions already since the launch of Facebook through the Like button. From a marketer's point of view, the question to be answered at this stage is if Reactions will establish in the short run or if the content posted needs to change to receive a higher amount of reactions. Without a doubt, the information that could be gathered could be a game-changer for marketing.   [![Facebook Reaction Study](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/36c89aff-5cad-42ad-b4ee-c95606941ad1.jpeg?width=940&height=341&name=36c89aff-5cad-42ad-b4ee-c95606941ad1.jpeg)](https://www.quintly.com/cs/c/?cta_guid=4d715065-a666-4b49-b0f0-cea8a7e98ec7&signature=AAH58kH3vy9q2RD8y2FGTXG37dHsEMEkqQ&pageId=5229223861&placement_guid=d07c01b3-209d-402a-9a2c-ec9f29b0489a&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Ffacebook-reactions-study&portal_id=3330298&__hstc=146014955.4ac32fe5bdcab407482560af6e5d7795.1692631347040.1692631347040.1692631347040.1&__hssc=146014955.149.1692631347040&__hsfp=1561754925&hsutk=4ac32fe5bdcab407482560af6e5d7795&contentType=blog-post) ## Videos receive 40% more Reactions than image posts To give marketers an approach to receive more reactions and in the end more information about their community, posting more video content could be part of the solution. In the analyzed 130,000 posts we found that videos receive more reactions (love, wow, haha, sad, angry). This analysis shows that video content can generate more emotions, positive as well as negative. Especially after consuming videos users tend to react with a “wow” reaction significantly more often compared to images. Same applies for the “angry” reaction which users are twice as likely to interact with after watching a video. The findings reveal that video content is able to stir emotions more than images. The like count for the average image was in contrast higher; thus people seem to express their feelings quicker using the like function. ![Facebook Reaction Study Page sizes ](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/FacebookReaction2.png?width=500&name=FacebookReaction2.png "Facebook Reaction Study Page sizes ") Another takeaway of our Facebook Reaction Study is that users interacted with the analyzed posts mainly positive. This finding can be seen in the table above where you see a clear difference between all positive and negative expressions of feeling. Until the launch of Facebook Reactions it was hardly possible to express a negative perception. Now it is, but the share of people using it is very low. While Facebook timelines do contain not only happy and entertaining content but also bad news and controversial statements of politics or similar. That shows, Facebook users prefer to interact with content that entertains, is funny or just generates positive emotions. For marketers sharing the stories on Facebook it is essential to start measuring the Facebook Reaction effectiveness to adjust future content. [![facebookreactions](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_banner-1.gif)](https://www.quintly.com/facebook-analytics/) ### Related Categories [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [facebook analytics](https://www.quintly.com/blog/tag/facebook-analytics) [Social Media Studies](https://www.quintly.com/blog/tag/social-media-studies) ### [Julian Gottke](https://www.quintly.com/blog/author/julian-gottke) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) ## [7 Tips for Using Social Media Reporting Data To Tell a Story to Your Client](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [Read more](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [tiktok business](https://www.quintly.com/blog/topic/tiktok-business) ## [How to Build an Engaged Audience on TikTok](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) [Read more](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) ![](https://www.quintly.com/hs-fs/hubfs/Marketing%20/blog-en/General%20Files/5%20Ideas%20banner%20promo%20module-3.png?width=120&name=5%20Ideas%20banner%20promo%20module-3.png "5 Ideas banner promo module-3.png") ## 5 Ideas to Optimize Your Social Media Analysis   [Download the E-book](https://info.quintly.com/optimize-your-social-media-performance) ### Join the conversation. Leave us a comment below! ## See where you stand on social media. Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy. #### Solutions #### Integrations #### Platform #### Networks #### Resources What's new #### Company #### Contact Copyright © 2024 Facelift Data Studio. All rights reserved. • [Terms](https://www.quintly.com/terms) • [Privacy](https://www.quintly.com/privacy) • [More...](https://www.quintly.com/transparency) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Julian Gottke", "url" : "https://www.quintly.com/blog/author/julian-gottke" }, "dateModified" : "2023-08-29T10:06:10.187Z", "datePublished" : "2016-05-02T22:00:00.000Z", "headline" : "Facebook Reactions Study - Reactions hardly used!", "image" : [ "https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/FacebookReaction1.png" ], "mainEntityOfPage" : { "@id" : "https://www.quintly.com/blog/facebook-reactions-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.quintly.com/hubfs/2024-home/facelift_logo_new_black_rgb.svg" }, "name" : "Facelift brand building technologies GmbH" } } ```