--- title: How to Find the Best Time to Post on Social Media description: In order to find the best time to post on social media businesses need a data-driven approach. This post shows how to and also discusses the right metrics you need to use. image: https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Vision-Aug-22-2023-06-59-17-8187-AM.jpg --- **[🚀 ANNOUNCEMENT: QUINTLY BECOMES FACELIFT DATA STUDIO→](https://www.quintly.com/quintly-becomes-facelift-data-studio)** [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Use cases [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels Int. How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly-jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://help.facelift-cloud.com/en/collections/6890662-facelift-data-studio)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Solutions [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How this large news-media organization creates a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics/) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly.jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://support.quintly.com)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![quintly.com](https://www.quintly.com/hubfs/Design/Mayday/Pricing%20Page/white%20icons/AdvancedTraining.svg "quintly.com")](https://www.quintly.com/) ** ** [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) by [David Campbell](https://www.quintly.com/blog/author/david-campbell) on August 11, 2023 [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) ### Filter by Category - [Instagram Strategy (214)](https://www.quintly.com/blog/tag/instagram-strategy) - [Reach vs Impressions (213)](https://www.quintly.com/blog/tag/reach-vs-impressions) - [Twitter Analysis (213)](https://www.quintly.com/blog/tag/twitter-analysis) - [Youtube Analytics (213)](https://www.quintly.com/blog/tag/youtube-analytics) - [featured (213)](https://www.quintly.com/blog/tag/featured) [quintly Blog](https://www.quintly.com/blog)  /   [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [facebook analytics](https://www.quintly.com/blog/tag/facebook-analytics) 6 MINUTE READING TIME [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [facebook analytics](https://www.quintly.com/blog/tag/facebook-analytics) # How to Find the Best Time to Post on Social Media by [Julian Gottke](https://www.quintly.com/blog/author/julian-gottke) on April 20, 2017 ![](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Vision-Aug-22-2023-06-59-17-8187-AM.jpg) The best time to post on social media is one of the most controversial questions since the beginning of from Facebook, Twitter and Co. It’s an internal battle fought and ultimately never quite won. Going with your intentions can often result in unsuccessful campaigns, wasted resources and frustration. The following article will show you an approach how to find the best time to post on social media, specifically tailored to your community. Each company has its own, very unique, audience with different habits. Deloitte, the global accounting firm, surely doesn’t have the same type of audience as Nike and they probably don’t get engagement at the same time, as people consume the content at different hours of the day. Hence, saying that you have to post every Wednesdays at 3:30 pm might not be as true as you think, and you eventually end up with loss of time and resources. There is no rule of thumb. ## Adapt to the times your users are engaging  You have to adapt your posting days, times, and type to what your audience wants to see. This way, you will make sure to catch the attention of your followers and fans when they should be in the mood to engage. Luckily social media analytics software allows you to do just that - double down on your social media performance and gain insights into campaign success. Multinational social accounts see where their audiences come from which helps them to tailor posts to different time-zones. ![Vision](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Vision.jpg?width=6000&name=Vision.jpg) They can then make sure to post content that their audience in the US and in Europe has the chance to engage with. In addition, they help gain these insights for your competition in order to stay one step ahead. ## How to identify the sweet spot The following metric is the data-driven answer to the question “What’s the best time to post on social media?” Here quintly shows all Own Posts in the analyzed period for AirBnB Germany. These postings are visualized in blue bubbles. The second dimension, which makes the metric revealing, are the grey bubbles which visualize the Interaction Rate received at the specific times. That basically means that a business, in this case AirBnB Germany, should consider posting when the Interaction Rates are the highest, meaning to say their followers are online and willing to engage.     As the opacity, which helps to understand the overlaps, makes it sometimes hard to understand which bubbles visualize higher post frequencies or interactions, I often play around with hiding and unhiding Own Posts and Interaction Rates one after the other. By doing that I easily see patterns in posting times and the Interactions. Shameless plug here: You can find your sweet posting spot in [quintly](https://www.quintly.com/pricing/). [![New Call-to-action](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/f391fb8b-ba24-4ce5-bb08-02bea9014c87-Aug-22-2023-07-00-13-1998-AM.jpeg?width=940&height=342&name=f391fb8b-ba24-4ce5-bb08-02bea9014c87-Aug-22-2023-07-00-13-1998-AM.jpeg)](https://www.quintly.com/cs/c/?cta_guid=f5d966e0-517d-49a0-a87d-6067dbb8209d&signature=AAH58kFiE8dUM9cIJ9RfCraKxd1oYNCgIQ&pageId=5229224620&placement_guid=23a8fbae-f817-47d9-a6cf-69ffa6b733ff&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Fbest-time-to-post-on-social-media&portal_id=3330298&__hstc=146014955.edf005364a2b7677ab5751a9529b665c.1692630115804.1692630115804.1692630115804.1&__hssc=146014955.139.1692630115804&__hsfp=1561754925&hsutk=edf005364a2b7677ab5751a9529b665c&contentType=blog-post) ## Taking numbers into action In this specific case it shows that AirBnB Germany tends to receive many interactions Monday around lunch time (We Germans are really strict with our lunch times), Monday 7pm, Tuesday and Wednesday morning and Friday morning from 8 to 11 am. So the best time to post on social media could be in one of these times. This does not necessarily mean that posting at this time will “skyrocket” your interactions, but it gives you a good idea when your followers are online and likely to interact with your content. Looking solely at the blue bubbles we can identify that AirBnB’s German team posts a lot throughout the week, which peaks on Tuesdays after lunch time and Friday until early afternoon. Having said that, AirBnB could try to test posting more in the above mentioned highly engaging time in order to find their best time to post on social media, in this case on Facebook. The same metric is also available for Twitter and Instagram. This metric is especially helpful for Facebook Country pages as AirBnB Germany does not have an issue with posting in different time zones. This challenge also often appears on Instagram for [businesses](https://www.quintly.com/brands/), blogs and influencers that are active in more than one time zone. However, it is also easy in this case to identify ideal posting patterns for the selected social media profiles in order to receive higher interaction on social networks. ### How to find the best time to post on social media   *Step 1: Analyze when you users are online * *Step 2: Choose a metric that tells you when you post and when users engage most * *Step 3: Be aware to time zones while analyzing * *Step 4: Create an action plan when to post exactly* ## Takeaways for marketers The way to success is not only looking at this metric once but checking the overlaps of Own Posts and Interaction Rate on a continuous basis. That means, check and adjust if necessary on a weekly or at least monthly basis to make sure that you always reach your audience. As mentioned in the beginning it can be read very often that the ideal posting time is for example 6 pm, but this does not take your specific community nor the agile world of social media into account. So, analyze in detail and look specifically at the people you want to reach to be ahead of the game. [![Download Best time to Post study ](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/c8017c09-a3a1-413c-82e0-6a0c5adb0fef-1.jpeg?width=930&height=338&name=c8017c09-a3a1-413c-82e0-6a0c5adb0fef-1.jpeg)](https://www.quintly.com/cs/c/?cta_guid=fbd29df2-5153-4b74-8b68-cc5cb77c67f8&signature=AAH58kEvrbBXDnS3p9QDESCSixa3ytL1gg&pageId=5229224620&placement_guid=ed8c7a99-ed8e-43ad-8cd5-f2a6612c1423&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Fbest-time-to-post-on-social-media&portal_id=3330298&__hstc=146014955.edf005364a2b7677ab5751a9529b665c.1692630115804.1692630115804.1692630115804.1&__hssc=146014955.139.1692630115804&__hsfp=1561754925&hsutk=edf005364a2b7677ab5751a9529b665c&contentType=blog-post) ## Related Readings  [Most likely Facebook Analytics is also crucial for you!](https://www.quintly.com/blog/facebook-analytics)  [Here are tips on how to measure your Instagram activities.](https://www.quintly.com/blog/instagram-analytics)  ### Related Categories [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [facebook analytics](https://www.quintly.com/blog/tag/facebook-analytics) ### [Julian Gottke](https://www.quintly.com/blog/author/julian-gottke) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) ## [7 Tips for Using Social Media Reporting Data To Tell a Story to Your Client](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [Read more](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [tiktok business](https://www.quintly.com/blog/topic/tiktok-business) ## [How to Build an Engaged Audience on TikTok](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) [Read more](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) ![](https://www.quintly.com/hs-fs/hubfs/Marketing%20/blog-en/General%20Files/5%20Ideas%20banner%20promo%20module-3.png?width=120&name=5%20Ideas%20banner%20promo%20module-3.png "5 Ideas banner promo module-3.png") ## 5 Ideas to Optimize Your Social Media Analysis   [Download the E-book](https://info.quintly.com/optimize-your-social-media-performance) ### Join the conversation. Leave us a comment below! ## See where you stand on social media. Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy. #### Solutions #### Integrations #### Platform #### Networks #### Resources What's new #### Company #### Contact Copyright © 2024 Facelift Data Studio. All rights reserved. • [Terms](https://www.quintly.com/terms) • [Privacy](https://www.quintly.com/privacy) • [More...](https://www.quintly.com/transparency) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Julian Gottke", "url" : "https://www.quintly.com/blog/author/julian-gottke" }, "dateModified" : "2023-08-29T09:41:55.350Z", "datePublished" : "2017-04-19T22:00:00.000Z", "headline" : "How to Find the Best Time to Post on Social Media", "image" : [ "https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Vision-Aug-22-2023-06-59-17-8187-AM.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.quintly.com/blog/best-time-to-post-on-social-media", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.quintly.com/hubfs/2024-home/facelift_logo_new_black_rgb.svg" }, "name" : "Facelift brand building technologies GmbH" } } ```