Analytics for Facebook Reactions were so far just available for your own pages via Facebook Insights. Just recently, Facebook launched Facebook Reactions on a public level and we are happy to announce social media analytics for the reactions of your community – not only for Facebook Insights but for all your and your competitors Facebook profiles.
Through this, you will be able to gain deeper insights on how your content is perceived. These nice looking emoticons - can be - if analyzed correctly, a game changer for marketers. Through the new feature you are not only able to see which piece of content was liked but also which post people loved, hated or astonished people. This information can be highly beneficial while planning or adjusting campaigns. As well as that, the insights you gather on your community is not only essential for social media marketing campaigns but also the rest of your organization will be able to target your potential customers with information they like to interact with. That can positively impact your email campaigns, your Account Management also your Customer Support.
A great metric to get a broad understanding of the analyzed group is our Own Post Table. Here a lot of information can be seen at a glance. In this metric the split of Facebook Reactions can be greatly beneficial for your social media analysis. The sum of all Facebook Reactions is displayed in the left column, that are known as interactions. With this metric you can get an immediate feeling on how your content has been perceived. Based on that you can go deeper into your analytics for Facebook Reactions by checking our new Interaction Distribution metric.
This metric visualizes the split of the reactions that the analyzed group received. Thus, this metric does not only analyze your own performance but you are immediately able to see how the Facebook posts of your competition are working in terms of reactions. In the following screenshot you see an example for the Automobile industry.
With the new analytics for Facebook Reactions, now available in quintly, you are also able to gain these important insights for any public Facebook page. By analyzing your competitor's content, you can plan your own content even better and always stay ahead.
Test measuring Facebook Reactions in quintly now for free in our free trial. If you have any kind of questions about our newly launched feature, just reach out to our support team or send us a tweet.