Landau Media: measuring communication success for 2,500 customers.

A 360-degree view of communication extended to social media

The demand to monitor and analyse paid, owned, shared, and earned media from a single source is requested by customers more and more frequently.

“For more than 20 years, I have been involved in media analysis, management, and making communication success measurable and controllable.", explains Eike Tölle, Head of Media Analysis at Landau Media. "We were looking for a tool that would allow us to smoothly integrate owned media into our analyses”

Eike and team picked Facelift Data Studio's system as it satisfied these criteria:

• integration of customers' own social media analysis into existing reports
• custom metrics that can measure ROI exactly as needed
• automatic reports with up-to-date social media performance for every stakeholder

"It allows us to obtain an integrated and compact overview of all communication-relevant data.", says Eike. "In addition, Facelift Data Studio offers a great service. Inquiries are answered promptly. News is communicated proactively.

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Incorporating customers' social channels into reporting

Customer reporting has been cut down by 4-6 hours each month, as Facelift Data Studio's data from different social media networks can be integrated to the existing reports tailored to different customers' needs. 

"We have the task of creating reports that contain data from the owned media in addition to the earned media." says Eike, "Facelift Data Studio has the capability of quickly and easily collecting all relevant data and incorporate it into our own reporting".