How Facelift Data Studio helps RTL create a data-driven culture for their teams company-wide.

DATA CULTURE

For RTL Media Group, it all comes down to data

RTL strives for a better data culture within the organization, starting with empowering employees to become more data-driven in their decisions and strategies — from the social media manager to analysts and strategists.

In this way, a primary goal for Dagmar Wurzer, the Senior Marketing Manager, is to break up data silos, making data accessible for employees across the company, fostering learning and encouraging consistency in the information available to different teams, in real time.

VIZIA INTEGRATION

Bringing their social media data to life, in a big way

To accomplish this, RTL worked with both Facelift Data Studio and strategic partner Brandwatch. Using Brandwatch’s big-screen dashboard visualization tool, Vizia, and an integration by Facelift Data Studio, RTL was able to broadcast live social media dashboards on large screens throughout the office.

That same integration was then further built up by Facelift Data Studio to become available for any client wanting to bring their data to the big screen in the same way with Brandwatch Vizia for bigger possibilities.

POWERFUL REPORTING

Flexible formats and tailored reporting that works for you

Flexibility also plays a big part to the success of how RTL makes the most of their social media data with Facelift Data Studio. The range of ways RTL works with reporting is a perfect example.

First off, ad-hoc reporting is done with a variety of export formats available directly in Facelift Data Studio — namely PDFs and the link format, which offers a shareable URL for teams to view the report in a responsive dashboard right in the browser, even if they don’t have access. Best of all, save time and hassle by having it automated with just a few clicks.

KPI'S WITH B.I. TOOLS

Reporting done right with powerful data integrations

RTL’s teams see three main KPIs that go towards the weekly and monthly reports.

• Reach
• Interactions
• Follower and fan growth

Needless to say, the insights RTL gain from these reports have a direct impact on their posting strategies and even day-to-day activities. RTL take their reporting even further, too.

With Facelift Data Studio, teams can easily have their social media data pushed automatically to Google Big Query to integrate further into other powerful BI tools such as Tableau, combining data sets with Sales and CRM for even greater flexibility and insights across teams.