How The Marketing Arm uses social intelligence to win pitches & retain clients

UNDERSTANDING SUCCESS

TMA knows what success looks like, both on and off social media

You don’t get to be the "Most Awarded" and "Most Creative" agency without having a focus that sets you apart. The Marketing Arm (TMA) works with brands across the entire customer journey.

Leading in shopper, experiential, and influencer marketing, TMA has increasingly been asked to showcase what they can do on social – and this starts with defining a successful social media strategy for their clients.

MAKING A WINNING PITCH

Using social data to tell stories, manage 

expectations and define success

Competitive benchmarking is at the heart of how TMA works with clients to foster understanding of the market, which enables the team to develop a comprehensive go-to market strategy with clear goals for what can be realistically achieved.

Being able to quickly pull these data points together for multiple clients and across networks, all in one place, has saved the agency countless hours of manual work.

USING SOCIAL INTELLIGENCE

TMA uses in-depth social audits to bolster brand strategy

That means benchmarking the competition and identifying the right KPIs.

RETAINING GREAT CLIENTS

Surpass expectations & create lasting impact with social data

Social intelligence is knowing how and where to set your goals and finding the right KPIs for every client. From the first pitch to winning new campaigns, Facelift Data Studio data has enabled TMA to set clear social strategies by understanding how the competition utilize their own channels, securing budgets for paid campaigns and building business through meaningful relationships with clients.

OUTCOME

With Facelift Data Studio, TMA delivers data-driven success to top global brands

But don’t take our word for it. Top brands means big names in the biz.