As the temperatures drop and holidays approach, one thing is clear: it’s almost 2020.
The new year rolling in means it’s time to pack away your old and overused marketing strategies and get ready for the influx of new tools and tactics that will come with the changing of seasons.
Since social media and the way people use it is ever evolving, it’s important for businesses to evolve with it.
Using outdated or irrelevant social media tactics will result in your marketing efforts being left behind with 2019.
Stay ahead of the curve and get ready to adapt to the changing of times with some highly useful social media tactics.
1. Track your Social Media Analytics
Tracking social media analytics is one social media tactic that you do not want to ignore in 2020.
Why? Because tracking and analyzing your social media insights and analytics allows you to improve upon your social media and digital marketing strategy.
With quintly, you're able to create customizable metrics that allow you to monitor your social media performance so that you can edit your digital strategy accordingly.
Seeing data from all of your services in one place, allows you to effortlessly drive impact for your business.
2. Utilize Messenger Chatbots
Using MobileMonkey, you can create and implement chatbots through Facebook Messenger.
Chatbots can be used for marketing, sales, customer service, and more.
You can program your chatbot to talk about anything; simply create the dialogue from within the MobileMonkey chatbot builder.
Chatbots are expected to save businesses $8 billion by the year 2022 because their automation functionality eliminates the need to hire large customer service or sales teams, saves businesses tons of time, and makes lead generation a breeze.
And they take mere minutes to create.
Customers like interacting with chatbots, so now is a better time than ever to jump on the bot bandwagon and implement a chatbot for your business.
Video content has been around for ages, but it is only increasing in popularity.
With easily accessible apps like TikTok and Snapchat saturating the market, people of all ages are making and sharing video content.
People experience things more visually than anything, especially in social media. Sharing visually appealing video content has become the norm.
Taking advantage of video as a social media tactic for marketing is a great move to make.
Also – keep in mind that vertical videos are the way to go in 2020!
4. Collect user-generated content
Social media has provided a number of platforms for regular people to share their thoughts about – well – anything.
That includes their experiences with businesses and products.
Some of your customers are likely flocking to their social media channels to rave (or possibly rant) about your products and services, and the positive accolades provide content that you can use to your benefit.
Taking advantage of user-generated content is a social media tactic that will surely gain your business traction in the new year.
Customers trust other customers. They look for customer reviews and opinions before buying,
Actively displaying customer content related to your business is a great social media tactic to use to draw people to your brand, spread awareness, and gain more customers.
There are a number of ways to collect user-generated content to expand your reach and promote brand trust.
For example, you can use online reviews, share posts that mention your business, or host hashtag contests in which users use a specific hashtag to win something from your business.
Each of these things give you a lot of content that you can share to show how your customers feel about your product or service.
5. Measure your engagement
Here’s a social media tactic you don’t want to leave in 2019 – measuring your engagement.
There’s no use in posting to social media if you’re just posting into a black hole.
It’s important to keep up with your engagement levels so that you know what your unicorn content is and what your donkey content is.
If you’re consistently measuring your social media engagement, it’ll be way easier to more regularly make posts that get a lot of engagement, which results in a larger reach and broader impact.
6. Invest in Social Media Ads wisely
Social media ads are an important strategy to make sure you’re expanding your reach and getting to as many users as possible.
But with the cost of some social media ads, it can be a pointless endeavor.
Investing in ads wisely is a social media tactic that you want to pay attention to in 2020.
Regular old Facebook Newsfeed Ads just don’t do the trick anymore; they’re expensive and they simply don’t produce any solid benefit.
Consider trying out Facebook click-to-Messenger ads in their place.
Click-to-Messenger ads work in the same way as typical Newsfeed ads, but instead of directing a user to a website, they direct them into a Facebook Messenger window with your business.
And if you’ve implemented a chatbot already, then the work is done for you, because the chatbot will immediately begin its dialogue funnel leading to a new lead or a new sale.
The best part about click-to-Messenger ads is that whenever a user interacts with a chatbot in the Messenger window, that user is added to your business’s Facebook Messenger contact list.
7. Use Social Media Psychology
There are certain aspects of psychology that go hand-in-hand with social media, resulting in certain types of content doing better than others.
You want to focus on your potential customers with your social media content.
Make it enjoyable; happy, compelling content is more likely to engage more users.
Partner with influencers to get your shares up; when influencers talk about your business or brand, it reaches millions of people.
Also, don’t spend so much time talking about your business or your product -- social media is a place for everyone to come together and experience something together, so make it about your followers, too.
Talk to your audience rather than about them so they feel seen and heard by your business.
This will promote greater brand loyalty.
8. Focus on Social Media Groups
Social media groups are places where people can come together based on shared interests or ideas.
Groups exist on a number of social media channels – like for example on Facebook – and are focused on thousands of different topics.
There are social media groups existing for every industry, for every strategy, and for every topic.
A great social media tactic to focus on in 2020 is inserting yourself and your business into various social media groups.
This will expand your reach while connecting you to other like-minded individuals.
9. Create a consistent branding for your content
It’s almost the new year: time to stop being wishy-washy with your branding.
Having a consistent branding makes your content appear clean and neat and also makes it recognizable in social feeds.
That way, users are less likely to miss your content because they’ll immediately know what they’re looking at.
Using consistent branding as a social media tactic is the move for 2020; you want to make sure your business or brand has an identity that is applicable and relatable to your customers.
Telling your story and sharing your values is necessary in the digital age, and doing it in a visually compelling way is even more important.
In order to maintain consistent branding and use this social media tactic to your advantage, you want to ensure you’re keeping your messaging consistent, keeping the design sleek and similar, and sharing brand-related curated content.
10. Be in the right social channels
There’s no use being in a social channel if none of your customers are there.
For example, if you’re a software company, you’re not likely to find too many people searching for your brand on Pinterest.
Making sure you’re in the right social channels is a social media tactic that can’t go ignored in 2020.
No need to keep wasting time maintaining profiles on every single social media platform; this is inefficient and leads to inconsistent and uncompelling branding.
It’s better to have just a couple top-notch social media profiles than to make sure you’re on every platform.
So, to check this social media tactic off your list, do a little research and find out on which channels your customers are present.
See what social media channels are the most useful for your business and your industry, and build your branding from there.
The new year is right around the corner and that means it’s time to boost your online presence through the use of new social media tactics.
Social media and the way people use it is constantly evolving. That's why it’s important to evolve with it.
Make sure you’re staying up-to-date with the latest social media trends and start using these social media tactics to propel your marketing efforts forward with the changing of the calendar.
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Larry Kim is the CEO of MobileMonkey, the World's Best Integrated Web Chat, SMS & Facebook Messenger Bot Platform for Marketing and Customer Service. He's also founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett for $150 million. Larry is ranked the #8 most popular author on Medium. He's a contributor to CNBC and Inc. Magazine. Key interests include: Chatbot Marketing, Google Ads, Facebook Ads, entrepreneurship and startups. He received Marketer of the Year awards from Search Engine Land, US Search Awards, and PPC Hero.